"Everywhere I go leads me back to us." -Gracie Abrams. After its relaunch in 2021, American niche brand Phlur kicked off with the launch of its new fragrance Missing Person, which very quickly became one of the leaders on social media and the brand's best-selling fragrance. Much of the success of the fragrance lies in the name: besides the fact that people are often separated from their loved on...
"Everywhere I go leads me back to us." -Gracie Abrams. After its relaunch in 2021, American niche brand Phlur kicked off with the launch of its new fragrance Missing Person, which very quickly became one of the leaders on social media and the brand's best-selling fragrance. Much of the success of the fragrance lies in the name: besides the fact that people are often separated from their loved on...
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